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The Power of the Premium: Convincing Prospective Donors to Give
Download the PDF There’s no denying that the recent economic downturn is affecting nonprofit organizations’ funding streams. Although a recent M+R study found that nonprofit online fundraising...
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How Cross Promotions Can Help Your Organization
Download the PDF Sharing lists for fundraising outreach has long been accepted as a cost-effective practice in the direct mail world. But list sharing has yet to be applied to online lists in any...
View Article2010 Nonprofit Text Messaging Benchmarks Study
Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras. The 2010 Nonprofit Text Messaging Benchmarks...
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Discounted memberships: A short term gain with long term rewards
Download the PDF Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never...
View ArticleAre you gamifying your emails?
If you’re a fundraiser or campaigner, you should find plenty of food for thought if you read between the lines of this recent NPR story, “Gamifying the system to create better behavior.” It certainly...
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How We Boosted Run for the Wild’s Fundraising by 85%!
The Wildlife Conservation Society’s (WCS) 3rd Annual 5K Run for the Wild has come and gone – but the lessons from this amazing peer-to-peer fundraising event live on! While participants aren’t required...
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What to do when City Hall plans to cut your budget, or how a kinkajou grabbed...
Every year, our client, the Wildlife Conservation Society (WCS), has to fight for its city funding – but this year the stakes were especially high. While it was a tough year for a lot of local...
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Sacred Cow Tipping: When Best Practices Aren’t Best
In the world of online fundraising, there are plenty of truths that are considered beyond criticism: our sacred cows. But rules are meant to be broken, or at least challenged, and sometimes you have...
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